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Design Principles: Contrast

  • Clayton Unicorn
  • Design Fundamentals

By default our minds blur and average the information that our eyes receive. When you look at a photograph, your mind is really only processing core elements, shapes, patterns. All of the other core design principles deal with the physics of design, but contrast deals almost entirely with optical recognition. Beauty is in the eye of the beholder, and contrast tends to behave the same way. As such, the potential and successes or failures of this principle tend to be more extreme.